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Wednesday, 19 May 2010

Everyone Say YEAH!

A few years ago wherever Errey was, his camera would be there too. Whether it was snapping pictures during the weekends, or being the designated photographer at friends’ birthday parties, Errey and camera would both be present. How do I know this? Well, he lives a few doors down from me and is a pretty good friend. The sort of friend you can loose touch with for a while but when you re-connect everything's as it once was. Perfect. Anyway, it’s safe to say that his passion for photography and creativity has led him down many a route; his mind forever buzzing with innovative ideas. He now works at a college passing his love and knowledge for everything photography onto others, feeding their imaginations like his own once was.

But that only scratches the surface. As a young photographer, Errey knows the difficulty entailed in finding a platform from which to launch creativity - something his latest project strives to change. YEAH is an independent, quarterly theme based magazine that gives creative people a place to showcase their work, allowing anyone to contribute and get involved. In just 2 years YEAH has come a long way, blossoming from idea to reality - it's now into it's 6th issue and has been ordered as far afield as Brazil and America!


Sound exciting? Let's talk to Errey to find out more about YEAH and how YOU can get involved!


Where did the idea for YEAH come from?

"I wanted to create something where people could get together and make something exciting, mutually beneficial and brilliant. As a photographer I used Flickr to network my images, and while I was at college I tried various things. I knew I wanted to do something, but it was only really the last 6 months of 2008 that I got my ideas down."


Why do you think creative people are so keen to share their work?

"It's in a creative persons nature to share ideas and collaborate - all types of art should be seen and shared! Often the main reason people want to share is to gain exposure, because exposure can lead to work, which in turn can lead to money. That's what YEAH is all about; promoting peoples' amazing talents and getting them out there for everyone else to see!"


Although YEAH was your idea, you now have a partner and co-editor, Stevie. Talk me through the early YEAH days...

"Stevie came on work experience from her university to the college I work at. It was whilst I was working on the first magazine, and I twisted her arm and got her to help me out with it a bit. Since then, we've become inseparable where the magazine is concerned! When we started work on the second issue of YEAH, I asked Stevie if she would like to co-edit it with me, and now we are both directors of YEAH Creative Limited."


Have there been any significant changes to YEAH since it began 2 years ago?

"The whole process has been, and still is, one massive learning curve. We've made a lot of mistakes but are learning from them as we go and growing all the time."


Where do you take inspiration from?

"I get inspired by so many people! I worship ID and Dazed & Confused magazine! Rod Stanley (Dazed & Confused editor) is a lovely guy and a total genius, he told us we have a nice little publication in YEAH! Rankin (famous photographer and founder of Dazed & Confused magazine) even though everyone always says Rankin! He did what we're trying to do with YEAH which shows that it is possible, even though he started off with loads more cash! And Stevie really inspires me. It's amazing that she can do so much at once and be confident all the time, and she really helps me with YEAH. If it wasn't for her, I don't think YEAH would be still around!"


Is the magazine a profit or non-profit project?

"YEAH stands for it's contributors. We aren't just doing it for the cash, if we were, we'd pretty disappointed at the moment! We haven't created the project for fame or to get rich quick, we just do what we do, helping ourselves and many others along the way."


What is the best and worst thing about having your own magazine?

"The best thing is hearing all the good comments and positive feedback from people. The worst is worrying about where the next lot of cash is coming from to keep the mag going. But that's getting better all the time."


What does the future look like for YEAH magazine? Where do you see it in 10 years time?

"I want it to grow sustainability and work even harder on it. We want to help as many people as we can by networking and supporting other companies doing cool things. In 10 years we will hopefully be a nice sized, stable project. The magazine will be the main platform of YEAH Creative Limited and I want to be working on numerous side projects, generally just doing cool things."


Erreys Top 5 Tips to see your Creative Idea Through

1. Have a great idea and run with it

2. If you need funding, get it from wherever you can

3. Network like crazy!

4. Have fun with everything that you do

5. If you're Mum or Dad is a multi-billionaire...just have fun!


Click here to visit the official website where you can get involved and get your very own copy of YEAH!

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